“We wanted to rebrand to show that we are a forward-looking organization ready to embrace new ways of looking at the photographic arts,” said Photographic Resource Center Board President John Bunzick, who admitted that their old logo — a simple green square with the center's initials printed in white — was overdue for an update.
The students treated the center as a commercial client and consulted regularly with a group of board members. Since the course was also something of a competition, the students each pitched their final designs to the board members.
Of the students’ final designs, Bunzick said, “Their ideas were really great and selecting one was not particularly easy to do, but the PRC task force discussed each idea with the students and reached a consensus on what we thought was best.”
A graphic design and illustration double major, Kirwin wanted to create a logo that was “abstract but adaptable.” She called the center “an organization that is on the cutting edge of photography, and I wanted my mark to reflect this.”
Kirwin’s design features rays shooting from a bracketed frame. It can now be seen across the organization’s website. She is continuing to work with the center to roll out further branded materials.
A recent graduate, Kirwin is now a full-time graphic designer at the Richard Lewis Media Group in Watertown, Massachusetts, and said the course was invaluable for her career.
“The experience of working with a client definitely helped me to build upon the skills and confidence that are essential in the working world,” she said.