Our brand allows us to communicate with one voice, to articulate our core strengths, who we are, what we do, and why we do it. It creates consistency in tone of voice, visual identity, and personality. It starts with our core brand statement, and translates into our logo, color, typefaces, brand tone and voice, and photo and video selection.
Our brand statement is a distillation of everything that Lesley stands for. It articulates our role and ascribes significance and importance to the Lesley experience and the impact it will have on every member of our community.
It happens in the world capital of bold thinking and big ideas: Cambridge, Massachusetts. It’s where individuals, innovators, teachers, counselors, and artists come together to do something. To contribute something. To create something. And to make something that’s only possible right here at Lesley University. It’s what enables us to raise our voices and make ourselves heard. Gives us the ability to push ideas further and take action. So we listen with purpose. Pay close attention. Expand thinking. And invent something smarter, better, and more interesting. And when it all comes together, something amazing happens.