NewsMar 7, 2018

College of Art and Design unveils visual identity

Undergraduate design students collaborated to create a sub-brand for the College of Art and Design

College of Art and Design Dean Richard Zauft announced a new identity mark for Lesley’s art and design school, developed by students and faculty.

Zauft unveiled the “Lesley Art + Design” brand extension, lauding 18 months of collaboration and hard work that yielded the new identity.

Subbrand mark for the college of art and design
The new sub-brand is being rolled out on the Lesley website and in print materials.

“The new mark will help to further establish the national recognition of our dynamic art and design school,” said Zauft.

The development of the sub-brand for the College of Art and Design kicked off in 2016, led by professor Heather Shaw, chair of the design department. In Spring 2017, adjunct design faculty Charlie Conn taught a special topics course dedicated to the project during which 12 students collaborated on an identity for the school – ultimately selecting a final mark by Anthony Delbuono ’17.

photograph of Tony Delbuono
Anthony Delbuono '17 created the design that was selected.

“The students worked together to research and develop nearly 200 identity options for the college,” said Shaw. “They poured immense energy into the project. Charlie did a phenomenal job working with the students to extend an existing brand identity, and it was a good opportunity for them to hone their skills and techniques.”

The new sub-brand will begin to be rolled out this semester, Spring 2018, on the Lesley website and in print materials.

“The new brand extension conveys the spirit of the college, and it will help increase the effectiveness of our marketing by distinguishing our identity in the national art school arena,” said Zauft.

History of the College of Art and Design

Lesley University’s College of Art and Design was founded in 1912 as the School of Practical Art, one of the nation’s first private studio schools. Renamed the Art Institute of Boston in 1967, it established itself as a non-profit school of art and design by adding programs in fine art, design, illustration and photography. The school merged with Lesley University in 1998, and it was renamed the Lesley University College of Art and Design in 2013.

The school offers Masters of Fine Arts programs in visual arts and photography & integrated media, and eight Bachelor of Fine Arts Programs in animation and motion media, digital filmmaking, fine art, graphic design, illustration, interactive design, interdisciplinary studies and photography.