Companies employ several types of designers. Visual or graphic designers create the beautiful graphics and assets that inject beauty into the product, as Fast Company notes. User experience (UX) designers are concerned with how the product feels when it’s being used, and they do this by ensuring that the product logically flows from one step to the next.
Another important part of design is how the product is actually laid out. That is where user interface (UI) designers come into play.
What is a UI Designer?
A UI designer is responsible for making a UX designer’s vision a reality. After conducting tests on user behavior for a website, app, or video game, the UX designer will outline how the product should be ordered to provide users with a smooth experience. Then the UI designer will begin putting everything together. An analogy would be coming up with a new car: the UX designer comes up with the specifications and features, and the UI designer follows through with putting everything together so it all works seamlessly.
The two designers work together to create a sensible and beautiful product for users, but the roles are quite different. UX design is more analytical and technical, and it involves research, testing, development, prototyping, and more to support the product’s main goals. UI design is more aesthetic and visual. It encompasses the digital design and interactive elements needed to support a strong user experience. As a result, UI designers typically need design and coding skills.