Brand marketing today is far different from the explosion in the 1960s that came to define modern marketing. Today, everyone from freelance entrepreneurs to Fortune 500 companies can build a personal brand via a digital presence.
Those who are savvy know that the key to establishing a brand and its identity is an effective marketing strategy. In a genuine way, the strategy needs to tell people who the company is, what it offers, and why consumers should care. With social media, this is easier than ever before. Companies use outlets like Twitter and Instagram to develop their own personalities as well as interact with target audiences and potential customers one-on-one.
What is a Brand Marketing Strategy?
The online marketing publication Marketing MO defines an effective brand marketing strategy like this: