Twelve design students at the College of Art and Design had a busy and productive semester creating an original mark and identity extension for the school. Michael Coleman, Tony Delbuono, Raine Ferrin, Jacqueline Gold, Christine Lopez Corado, Kyle Murdough, Que Nguyen, Courtney Russo, Jake Schlehuber, Jackson Stewart, Hailey Vasas, and Renata Watson participated in a special topics course taught by Charlie Conn. The group collaborated on a visual identity for the College of Art and Design. The goal for the course was to provide students with the understanding, skills and techniques required to successfully design an extension of an already existing brand identity.
Prior to the spring semester, there was a desire from within the art and design school to create an extended identity and sub-brand under the master Lesley brand. The exploration of identity and community was fully realized when the 12 students developed and researched nearly 200 design and naming options for the college. Immense research went into the project, as students followed a multi-faceted process to obtain this brand and identity extension. Students explored the school’s previous identities and felt motivated to include elements of these into the current mark. Lesley Art + Design compiles our past identities as the School of Practical Art and The Art Institute of Boston to form a solid extension of the Lesley master brand.