Business Management

Business Management

Bachelor of Science (BS)

Become the leader you want to be.

Explore what it takes to develop and lead a successful business. Become a force for creative and transparent business practices in the global marketplace.

Start by discovering your personal strengths as an individual and as a leader. Study the latest in business and leadership theory and get hands-on experience through a combination of real-world business challenges, role play, group projects, and one-on-one mentorship and coaching.

In our program, you’ll discover the leadership style that’s yours alone. You’ll do this with the help of faculty who know you on a first-name basis. Faculty who have forged successful careers in the business world. And who know what it takes to make it.

You’ll use your creativity to find answers to society’s most pressing challenges. Start thinking like an entrepreneur while exploring ways to foster change in existing organizations. And with internships in the Boston area, you’ll receive guidance from professionals and gain first-hand experience in the day-to-day operations of a variety of organizations and companies.

You can customize your business management program with specializations in: brand design and marketing, entrepreneurship, international business, marketing, nonprofit management, and sport management.

If you're the go-getter type (and we know you are), you’re already wondering about grad school. Good news: You can earn your bachelor’s and master’s degrees in five years through our dual-degree program. Open doors to a wider range of career opportunities right after graduation. And save time and money on graduate tuition.

Specializations

round table of students with computers

Brand Design and Marketing

Swooshes. Golden arches. Red bulls-eyes. What is it about some brands that makes them instantly recognizable? Distinct? Engaging? Find out what it takes to build a brand that breaks through the noise and gets noticed—here and around the globe.

Tackle branding opportunities and challenges using the process of design thinking: Define. Research. Ideate. Prototype. Choose. Implement. Learn. Repeat. Approach your work from the perspective of both a business leader and a visual designer through courses taught by the real-life branding and design professionals at our College of Art and Design.

Speaking of real life—you’ll complete over 200 internship hours in Greater Boston’s award-winning branding firms, ad agencies, and start-ups. And all of your hard work will come to light in a design portfolio that demonstrates your creativity, your skills, and your leadership experiences in the professional world.

people collaborating with computers

Entrepreneurship

Creativity—it’s the mark of every innovator. It’s what inspires you to follow your passions down paths that haven’t been discovered. To look at problems from unseen perspectives. And to generally march to the beat of your own drum. This is what you’ll do when you study entrepreneurship at Lesley.

Focus your vision by developing a plan to bring your own business to life. Hone your creative decision-making skills and knowledge of what sets successful entrepreneurs apart from the rest. Build an understanding of finance. Learn how to gain support for your ideas. And explore ways to stake your spot in the marketplace.

Flex your entrepreneurship muscles through internship experiences in Greater Boston, where you’ll learn how to drive change within existing management settings. Then, apply everything you’ve learned, everything you’ve done, all of your fierce determination, and all of your passion to making your own business happen.

foreign students talking

International Business

When it comes to business, there’s dreaming big. And then there’s dreaming global. At Lesley, you’ll turn your passion for travel, culture, and leadership into an international business career that knows no boundaries.

It all starts with a foundation in international relations. From there, you’ll become an impactful communicator through your studies in two foreign languages. Build a skill set that allows you to become a force for good in the global economy. Discover what it takes to make your mark in the world’s emerging markets. And develop the cultural awareness needed to lead in multicultural environments.

Put everything you learn into action while studying abroad anywhere in the world. Or use your internships as opportunities to gain working experience in different countries. (Hope your passport has enough pages for all those new stamps.)

“I'm always coming up with new and creative ways to market real-world clients through my internship.”
Carly Eaton ’16, Business Management
two men presenting on marketing

Marketing

Delivering the right message to the right people at the right time in the right place—that’s what marketing is all about. As a marketing student, you’ll focus in on what makes consumers tick and how to generate excitement about your product or service.

Learn how to use qualitative (emotional) and quantitative (numbers-driven) data to predict how and why people use products or services. Develop marketing campaigns informed and influenced by consumer research. Through hands-on projects, discover how technology can be used to shape consumer perceptions. Draw concepts from advertising and public relations to build brand identity, awareness, and loyalty.

Gain experience working for real clients during internships at Greater Boston’s award-winning advertising, marketing, and PR agencies. Combine your studies with a minor in design, visual narrative, or creative writing to broaden your creative marketing skill set.

student typing on a computer

Nonprofit Management

Leading in the nonprofit world requires a specific skill set that emphasizes people, purpose, and passion. Whether you’re driven to work in the arts, social services, or education, gain the skills necessary to highlight your organization’s distinct mission and secure its future.

As a nonprofit management student, learn how to pair purpose and profit. With a focus on strategic planning, build an understanding of how to attract donors. Use marketing and social media to create successful fundraising campaigns. Get hands-on experience while exploring tactics for developing, implementing, and managing programs that support your organization’s mission.

As an epicenter of higher education and a hub for the arts, Greater Boston is one of the best places to gain experience in nonprofit settings. Delve deeper into the world of nonprofit management by continuing your studies through our master’s program.

women's soccer team huddle

Sport Management

Turn your passion for sports, physical fitness, and team dynamics into a career as a coach, athletic trainer, or sports marketer. As a sport management student, you’ll cultivate the knowledge and skills needed to lead private, public, and nonprofit sports organizations.

Gain an understanding of the role sports play in society and their broader socio-cultural and economic impact. From there, explore sports in connection to human behavior and motivation.

Examine athletics through a scientific lens in anatomy and physiology, nutrition, and psychology courses. And hone your leadership skills while learning to manage recreational activities for children and young adults. Home to multiple world-renowned championship teams, Boston is one of the most competitive cities for sports-related internships. (Did someone say Fenway?)

Outcomes
Here’s a taste of what you’ll do in our business management program:
Internships
Where Students Intern
Careers
Where Graduates Work

Faculty

Program Cost Description
Approximate cost for 1 year of attendance in this undergraduate program.
Business Management
  • Tuition
    Fall Tuition
    $13,150
    Spring Tuition
    $13,150
  • Room & Board
    Double/Triple/Quad Room
    $9,570
    Housing Deposit
    $300
    Meal Plan
    $6,180
  • Fees
    Health Service Fee
    $800
    Activity Fee
    $250
    Materials Fee
    $150
    Registration Fee
    $80
    Lab Fee
    $40
  • Total
Estimated Cost

Review all undergraduate tuition and fees, and what they cover.

Tuition and fees are subject to change each year, effective June 1.

  • Tuition
    Fall Tuition
    $13,150
    Spring Tuition
    $13,150
  • Fees
    Activity Fee
    $250
    Materials Fee
    $150
    Registration Fee
    $80
    Lab Fee
    $40
  • Total
Estimated Cost

Review all undergraduate tuition and fees, and what they cover.

Tuition and fees are subject to change each year, effective June 1.

Apply Now

Ready to get started? We're here to make the application process as smooth as possible. Just answer a few quick questions, and get your customized application guide.

Approximate cost for 1 year of study in this undergraduate program. Tuition and fees are for the 2017–2018 academic year.
Use our step-by-step guide to apply for federal, state, and university funding. Scholarships, grants, Work-Study, and loans. It’s all right here.

Next steps to apply

Ready to get started? We're here to make the application process as smooth as possible. Just answer a few quick questions, and get your customized application guide.